Privacy Policy

This Privacy Policy describes how Millennial Home Lending, Inc., doing business as Cake Mortgage Corp., collects, uses or discloses personal information we receive through any of our website(s) and mobile applications (the “Site”) that connect to this Privacy Policy and through any other online services we offer (collectively, the “Services”). This Policy also describes the choices you have concerning our use of your information. Please review the information below to better understand the safeguards and policies at the Site. By using the Site, you agree to the collection and use of your information in accordance with this Privacy Policy and our Terms of Use.

Please note that if you are, or apply to become, our customer, with respect to products or services to be used primarily for personal, family or household purposes, you have certain additional privacy rights, as reflected in our customer privacy notice, available at: https://www.ftc.gov/enforcement/statutes/gramm-leach-bliley-act

WHAT DOES THE PRIVACY POLICY APPLY TO?

This Site and the Services are operated by Millennial Home Lending, Inc. doing business as Cake Mortgage Corp. (“Cake”, “us”, or “our”). This Privacy Policy applies to the Site and our Services only. The Privacy Policy does not cover the privacy practices of any other company.

WHAT INFORMATION DO WE COLLECT?

In order to better provide you with our Services, we may collect the following categories of information:

• Profile and contact information such as your name, date of birth, email address, telephone number and profile preferences;
• Account and payment-related information as needed to make and process payments in connection with your Cake financial products;
• Other information you provide such as by filling out forms on our Services or when reporting a problem or issue to us;
• Communications between you and us, such as via email, online or other channels;
• Publicly-available information from public access sources and other third parties in accordance with the law; and
• Online User Activity as described in the next section.

Online User Activity, Cookies, And Information Collected By Other Automated Means

We, our service providers and advertising partners may collect certain information about your device and use of our Services by automated means, including cookies and other similar technologies (“Online User Activity”). For example, a cookie is a file that may be placed on your device when using our Services to uniquely identify you or store information on your device for later retrieval. Cookies are very commonly used by websites and most browsers are configured by default to accept cookies.

Cookies are commonly used to allow websites and apps to store and retrieve certain information on a user’s system, and track users’ online activities. We may collect information about your use of our Site by such automated means.

Cookies and these other technologies can help us automatically identify you when you return to our Services. Cookies help us review website traffic patterns and improve the Site, and determine what Services are popular. We can also use such information to deliver customized content and advertising to users of the Services whose behavior indicates that they are interested in a particular subject area.

When you use the Services, the information that we may collect by automated means includes, for example:

• Usage Details about your interaction with our Services (such as the date, time, and length of visits, and specific pages or content accessed during the visits, search terms, frequency of the visits, referring website addresses);
• Device Information including the IP address and other details of a device that you use to connect with our Services (such as device type and unique device identifier, operating system, browser type, mobile network information, and the device’s telephone number); and
• Location information, where you choose to provide us with information about your device’s location and subject to your device settings.

Because there is not yet a consensus on how companies should respond to web browser-based donot-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time.

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one or more of the following ways:

• To register you for an account with the Site or Services.
• To provide and improve customer service – Your information helps us to more effectively respond to your customer service requests and support needs.
• To improve our Site and Services – Your information and usage information is used to better understand network behavior, trends, and detect potential outages and technical issues.
• To process transactions – Except as provided in this Privacy Policy and our customer privacy notice, your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent.
• To send periodic emails – The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.
• To fulfill your requests to access, purchase, and use our Services, and to provide you with the services you request from us, including by others involved in the fulfillment of your request.
• To provide you with notices such as communications about home purchases and changes to our terms, conditions, and policies.
• To communicate with you – via telephone, email mail, SMS, or other means – as may be required in the context of our business relationship related to your access, purchase, or use of our Services.
• To prevent fraud and spam – Your information may be used to prevent, detect, and investigate fraud, security breaches, potentially prohibited or illegal activities, protect our trademarks and enforce our Terms of Use.
• For internal purposes such as auditing, analysis to improve our Site or Services, or our advertising.
• For marketing purposes.

We limit marketing to a reasonable and proportionate level and only send you communications which we believe may be of interest or relevance to you. You can stop email marketing at any time by following the unsubscribe link you will find on all the email marketing messages we send you. If you unsubscribe from our marketing communications, we may be unable to notify you of tailored services or offers to meet your needs. If you unsubscribe from marketing communications from us, you will still receive operations and service messages from us regarding your account.

HOW DO WE SHARE YOUR INFORMATION?

We may disclose your personal information to third parties in the following circumstances:

• We may share your information as permitted by law, including, for example, with our corporate affiliates and service providers that we believe need the information to perform a technology, business, or other professional function for us (examples include IT services, maintenance and hosting of our Services, payment processors, marketing partners, and other service providers). We provide such vendors with information so that they can perform their required functions on our behalf.
• If you voluntarily share or submit any content including contact information (e.g., name) or content (e.g., picture), or commentary (e.g., review) for posting through our Services, or link it to any social media platforms, that post and any information associated with it may become available to the public.
• We may also disclose information about you: (i) if we are required to do so by law or legal process; (ii) when we believe disclosure is necessary to prevent harm or financial loss; (iii) in connection with an investigation of suspected or actual fraudulent or illegal activity; or (iv) under exigent circumstances to protect the personal safety of our staff, users, or the public.
• We may share in aggregate, statistical form, non-personal information regarding the visitors to our Site and Services, traffic patterns, and usage with our partners, affiliates, or advertisers.
• We reserve the right to transfer the information that we maintain in the event that we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Policy.

Where appropriate, we will limit sharing of your information in accordance with the choices that you have provided us and applicable law.

HOW DO WE PROTECT YOUR INFORMATION?

We take the security of the information we collect and maintain very seriously. To prevent unauthorized access or disclosures, we utilize physical, electronic, and procedural safeguards to protect all the information we collect and maintain, including any personal information you voluntarily provide.

We implement a variety of security measures to maintain the safety of your personal information and to reduce the risk of accidental destruction, loss, unauthorized disclosures, alteration, or access, including:

• Password protection, encryption, and use of secure communication transmission software (known as “secure socket layering” or “SSL”) to protect our Site and Services;
• Using 128-bit encryption for all online access;
• Utilizing a firewall to block unauthorized entry into our Site;
• Placing confidentiality requirements on our employees and service providers;
• Destroying or permanently anonymizing personal information if it is no longer needed for the purposes for which it was collected;
• Following strict security procedures in the storage and disclosure of your personal information to prevent unauthorized access to it; and
• Physical access controls to our data centers.

Please be aware that, although we endeavor to provide appropriate security for the information we collect and maintain, no security system can prevent all potential security breaches. Therefore, we cannot guarantee the security of any personal information that you transfer over the internet to use and any such transmission is at your own risk.

As the security of personal information depends in part on the security of the computer or device you use to communicate with use and the security you use to protect usernames and passwords, you should take steps to protect against unauthorized access to your password, computer, and webenabled devices by signing off after using a shared computer, inserting a password on your webenabled device, choosing a password that nobody else knows or can easily guess, keeping your password private, and periodically changing your password. You should never share your log in information with others. We are not responsible for any lost, stolen, or compromised passwords, or for any activity on your account via unauthorized password activity.

As an additional security measure, the Site will automatically log you off after a period of inactivity. This reduces the risk of others accessing your information from your unattended computer.

HOW LONG DO WE STORE YOUR PERSONAL INFORMATION?

We will store your personal information for as long as is reasonably necessary for the purposes for which it was collected. Where your information is no longer needed, we will ensure that it is disposed of in a secure manner. In some circumstances we may store your personal information for longer periods of time, for instance where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements.

In certain circumstances, we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the events of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.

LINKS TO THIRD PARTY SITES

Occasionally, at our discretion, the Site and our Services may contain links to third-party sites. Any information you provide to, or that is collected by, third-party sites may be subject to the privacy policies of those sites. We are not responsible for the information collection practices or the content of the sites to which we link, and we encourage you to be aware when you leave our Services and to read the privacy statements of any other website or app that collects personal information.

YOUR PRIVACY RIGHTS

California Residents

California residents have certain rights in relation to their personal information pursuant to the California Consumer Privacy Act (CCPA). These include the right to:

• Request information about the personal information that we collect about you and the manner in which we use, process and disclose that information;
• Obtain the specific pieces of personal information that we have collected about you in the 12 months preceding your request;
• Request we delete certain personal information that we have collected about you;
• Opt-out of disclosures of your personal information to third parties under certain circumstances; and
• Not be discriminated against as a result of exercising any of the aforementioned rights

California residents should be aware that this section does not apply to:

• Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act and its implementing regulations, the California Financial Information Privacy Act, and the Driver’s Privacy Protection Act of 1994; or
• Other information subject to a CCPA exception.

Users of our Site or Services may make changes to their information at any time by logging into their control panel and going to the ‘Your Account’ page. You may also discuss or exercise your privacy rights by contacting us at privacy@cakehome.com.

CHILDREN’S ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We do not knowingly collect information online from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, please contact us at privacy@cakehome.com.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to update and modify this Privacy Policy at any time. Your use of the Site constitutes your agreement to the policies and procedures set forth in this Privacy Policy. If our information practices change, we will post these changes on the Site. Your use of the Site following the posting of such changes to the Privacy Policy will constitute your acceptance of such changes on the Site. We encourage you to review our Privacy Policy periodically.

This policy was last modified on 10/13/2021.

CONTACTING US

If there are any questions regarding this Privacy Policy, you may contact us using the information below.

privacy@cakehome.com

Cake Mortgage Corp.

9200 Oakdale Ave. Ste. 501, Chatsworth, CA 91311

(818) 812-5150 or (833) 818-2253